Well, the pandemic situation has proved beyond doubt that doctors need a digital presence ! All patients are searching for them online and their are profiles upon profiles on websites and perhaps regular updates on a practice apps like Practo etc or some hospital’s website which incorporates information and updates about the doctor.
With all this information available here and there why should private practitioners commit to their own website?
1. Sound investment
For some it may seem like a step too far but the mobile nature of society and the fact that private practitioners are becoming even more flexible and available in their work means that a patient could need to know all about them before making a choice !What’s more, doctors who run clinics at several different locations should be able to share this with their patients for ease and convenience, and in turn, they may soon see their patient base increase.
2. The private health sector is growing at an extremely fast rate and many doctors find that similar professionals are working very closely to them, adding competition and more options for patients. Even busy and “at capacity” doctors should invest in their own website because:
* They will be found online easily by their prospective patients.
* You will be in control of your own online reputation.
* Patients value the convenience and easy access to key information about their doctor.
* Patients trust information coming straight from you more than other sources.
3. Be Prepared for Change
A single channel for new patient referrals is never a wise idea whether it is advertising or word of mouth publicity. An internet presence allows a doctor to maintain and grow their referral stream, helping to add more possible social media platforms through which new patients can find you !
This ever changing media scenario needs you to have your own flexible website.
4. Patients will be Searching For You at any time
The average patient today is already using the Internet to research their healthcare options. Whether referred or self-referring potential patients are already searching for you online. If you have little or no presence and they find a competitive physician who has social media prescience then they’re likely to choose them over you !
5. Fellow Professionals will be Searching For You too
Referring doctors also use the Internet as a tool to search to give patient referrals . You may have a group of GPs or other professionals who consistently refer their patients to you, but newer professionals will look online for local, reliable professionals in specialist fields. A fantastic website is one thing that looks and feels professional will definitely be impressive and if they can instantly access your information online for easy referral that will get you more patients !
6. Protect and Grow your Professional Reputation
No online presence is a negative marker in the modern world. People are expected to be online and choosing not to be builds distrust in anyone considering your services. What’s more, if your presence online is hampered by reviews which perhaps aren’t perfect or a true representation of your services, then this will be a standout element of what your potential patients and professional colleagues learn about you when searching. If you take control of your own online presence then you can ensure the more positive and suitable information is found.
Doctors Website Design and Marketing is our forte at Digimaap!
We specialize in helping medical professionals get online or improve their current online presence. We have provided many professionals with doctors website design and digital marketing to grow and cement their strong position online. Connect with us today to find out more.
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