Developing a comprehensive marketing plan for your medical practice can be daunting. With so many marketing and advertising options to consider, many find it hard to simply get started. When creating a healthcare marketing roadmap, we at DIGIMAAP recommend breaking it down into 4 pillars. These include building an incredible foundational website,
- gaining visibility on Google,
- building brand awareness and
- re-engaging your audience.
By tackling these four pillars, your medical practice will be set up to successfully grow in your local market.
Pillar 1: Healthcare Marketing to Build a Solid Website
Building a great foundation is critical if you desire to win in the long run. Just like constructing a home, without a strong foundation, you’ll likely face challenges and more expenses down the road. A strong marketing foundation should include building a great website, claiming business listings and social media channels, and creating a cohesive brand that resonates with your ideal customer profile.
Web Design for Healthcare Professionals: Create a website that delivers a great user experience for prospective patients.
No endeavor has ever been successful without a solid foundation. Much like your healthcare practice’s physical locations, your online marketing efforts must have a firm footing from which to grow.
That’s where your website comes in.
You not only need a healthcare website that makes it easy for visitors to convert into patients, but also one that’s set up to support great rankings on Google. High Level Marketing is a top healthcare digital marketing agency that helps medical professionals build a better-branded website for you and a better user experience for their patients.
Let’s dive into some specifics that separate the average website and a great website.
* Design- Your website has to look great. You could have the #1 medical practice in the world, staffed by doctors who’ve cured cancer and created the Anti-Aging Pill, but if your website doesn’t look professional, modern, and attractive, you’ll be missing out on a lot of prospective patients.
* User Experience- While the design is important, but the website should be easy to understand, or navigate. The best practice is to group content and pages in a logical and efficient manner, naming menu items in a way that makes sense, organizing certain actions a user could take in a step-by-step manner.
* Content- Content is King for many reasons. One reason is that website content provides information for Google to absorb. For example, depending on your medical practice’s marketing goals, content can be written with certain Keywords and Phrases in mind, in an effort to make your website appear when users are using those Keywords in their Google searches. Beyond this, there are other intangible benefits to professionally-written website content such as demonstrating expertise in your field and generally speaking to a level of care and detail that translates over into your practice as a whole.
* Website speed- You and your medical practice can always make more money but you can’t make more time – it’s the single most valuable resource in the world. If visitors wait for even a handful of seconds for a website to fully load and become usable , they will leave ! If visitors arrive and your website is slow, it’s likely your visitor will bounce and search for a competitor’s site !
Hence, to grow your medical practice take a deeper look at your digital presence and especially your website!
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