Most brands do not realize that Informative blog pieces are an inexpensive way for small businesses and brands to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers and build their brand name !
According to a Internet based survey, nearly 80% of companies that use blogging as a part of their marketing strategy reported getting new customers through their blogging efforts alone.
When readers read your blog they understand that you are invested and pro active in building your brand name. It lends trust and integrity to the brand !
The more generic and knowledgeable the blog, the more the brand gets a leverage.
Additionally, 82% of businesses admit that blogging is critical to their business of branding.
Here are some powerful benefits of blogging for your brand name –
1. Exceptional Boost To SEO
All of the major search engines are love fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for a business to create this.
Regular updating like weekly or fortnightly shows that you’re a consistent and honest brand name .
When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the other search engines with fresh content to index, thus keeping your website “ fresh” and is so easy and inexpensive .
This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.
2. Blog posts help to strengthen Relationships between Existing Customers and the Brand
Customer engagement is an immensely important element of online marketing and branding.
Blogging provides the opportunity for the brand to connect with the existing and potential customers in a different, more conversational way. Giving knowledge and receiving comments !
Blogging is a good way to build trust with your target audience through high quality content that they find relevant which goes a huge way in building trust and relationships.
3. Establish Your Brand As An Information Leader
It does not matter how small your brand is, blogging is a good way for your business to build trust and establish clout in your industry as an authority or expert .
By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge and experience that you have gained in your field.
Over time, writing regularly helpful and informative blogs will make you the “go to” tool within the industry in your particular niche, leading to more inquiries and higher conversion rates.
4. Blogging helps to connect People To Your Brand directly
Brand awareness is an immensely important element of marketing and blog posting will allow you to show your followers a personal side of your business.
You can open up your brand message and engage existing and perspective customers in a way not possible through outbound marketing mechanisms and techniques.
Blogging will give others a lucid sense of the corporate standards, business character, vision and the personality of your company.
5. Create Opportunities For Sharing on Facebook
Of your blogs are informative and useful then people will begin to share them on WhatsApp, Facebook etc , giving you free publicity ! One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog and your website. This creates the potential for more virtual traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend.
If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy.
When it comes to branding, blogging is virtually a must. If you don’t have the time, resources, or expertise to write blog content you can outsource the posts to a content writer who can craft unique, relevant and engaging blogs for your blog site on relevant and timely topics so that your brand name grows exponentially!
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