Here’s the lowdown ….
Digital Marketing is all about driving the right audience to your website. Marketing on digital platform like internet is called digital marketing!
Our Digital Marketing team can help answer any questions you may still have about the services we offer at DIGIMAAP Here are answers to the most common Digital Marketing questions –
- What is Search Engine ?
This is usually referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages.
Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
- Do I really need a website?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence can only be had through a good website …your company credibility and brand awareness too will come through it ! Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
- What is social media?
Social media are platforms that allow users to connect and engage with one another through shared content.
Facebook , Instagram, LinkedIn are websites originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.
- What social media platforms are best for my business?
While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook may be better for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.
- What does responsive digital media mean?
Nowadays, users are using a variety of different devices of all different sizes and orientations. It means your marketing works well on phones, iPads, tablets, PC etc and serves content on all !
Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.
With these simple understandings you can move ahead in the field of digital marketing for your medical practice and reap the benefits!
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