A to Z of Healthcare Digital Marketing to take your brand to greater heights.
A – Audience
Alternately known as “target market,” a brand’s audience includes customers, prospective buyers, influencers and sometimes even competition.
B – Backlinking
Simply put, backlinks are much like votes of trust, according to Google. Also defined as a link from one website to another. Gaining backlinks to your website from social media or other websites improves the authority / ranking of your site and brings patients to your websites
C – Connecting with patients through a Call to action
Call to action is information or link that prompts an immediate response or encourages to patients to click for an appointment.
D – Domain Authority
Domain Authority of a website describes its relevance for a certain subject, this has an impact on its ranking by search engines. The higher the authority the greater number of website visits !
E – Email Filters
Email filtering is like someone sorting out your mail – interesting idea and saves up a great deal of time. Email filtering is organizing mails according to specified criteria, offers, seasons etc , unfiltered email goes to Spam!
F – Featured Snippets
The brief summary that comes at the top of the results page when a search engine finds content that answers a user’s question. The featured snippet displays the answer, extracted from a webpage, as well as a link in an emphasized layout.
G – Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand useful to increase website visits .
H – Hastags
Hashtags started on Twitter to bundle conversations around a common theme. By using a hashtag in a post, others are joining a certain search or keyword .Digital Marketers use hashtags strategically and around specific campaigns, live events tv to get maximum exposure.
I – Inbound Marketing
Inbound marketing uses a business approach that attract customers to experience a service which is customised for that site and for that patient.
J – Jacking
HubSpot says this is “a great way to create some fun, engaging content that shows off your brand’s personality and likeability.” For example – Take a trending meme and merge it with the brand messaging to gain popularity is Jacking !
K – Key Performance Indictors
Cost per lead, Website traffic leads, Online conversion rates, Lead conversion rates and more, are Key indicators of success !
L – Live streaming
Live streaming means the event, video is recorded and broadcast simultaneously, and the best thing is that it can played back without requiring to download the file.Useful for doctors talking on important health issues!
M – Monitoring
There is so much effort that goes in creating content/ post – the next step is to know whether it is working to your benefit or not. Here comes monitoring, to see its impact .
N – NoFollow
A tag added to links telling search engines not to follow them or give them any weight when calculating rankings.
O – Organic traffic
Organic traffic is the process of typing in or landing on your website because of something that interestested a visitor not by clicking on a link of the brand.
P – Patient feedback
Good patient feedback mechanism helps doctors to understand their problems and grow and it also makes it easier for patients to suggest changes in a product or service.
Q – Quality Score
Quality Score is a rough estimate of relevance of your ads, keywords and landing pages for a user.
R – Return on Investment (ROI)
ROI is an extremely important term for digital marketers and aims to measure the return on revenue they have brought as compared to their cost.
S –Search Engine Optimization (SEO)
To start with, SEO is a collective term that ensures the visibility of your website and its content on Search Engine Results Pages (SERPs).
T – Time on Page
The average amount of time users spend on pages on your site, this helps in understanding whether the content, visuals are in sync with what the user wants or it is unrelated.
U – User experience
UX refers to how users interact with a website – where they click, which pages they visit etc. UX is something like an architecture of the page and remember it can be shaped and improved.
V – Visual
Instagram, Snapchat and other popular apps suggest that visuals are the best way to go. Visual content includes stand-alone images, videos, infographics, animated GIFs, and images in blog or articles.
W – Website
A website reflects your brand, values and more thus it is imperative to offer high-quality content and should be visually appealing.
X – XML (eXtensible Markup Language)
XML is like a map that helps search engines to crawl your site more intelligently.
Y – YouTube
YouTube advertising has been an upward steep in the last year and helps bring in new patients !
Z – Zero Cost Strategy
Cross promotions, influencer marketing and other terms where there is no additional cost involved.
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