Almost a decade or two back as options were increasing, population and cities were growing, so did the number of doctors and physicians ! But you were still likely to meet your consumption needs from either neighbourhood doctors or those your family had been going to for generations.
Truth be told, even while the options were increasing, the awareness was still somewhat limited.
But today with bigger brands, branded hospitals, internet and social media, television and FM radio, doctors need to be seen and heard like never before !
This is true for all product and service providers, and that includes doctors and physicians.
With infinite options available for the consumer and immense competition in each field, DIGIMAAP offers digital strategy for all doctors !
Difference Between Digital Marketing and Advertising
Marketing strategy is the same as advertising – this is a huge misconception most people, including doctors, have.That is like saying that baking is the only step required in making a cake and ignoring all the steps that go in preparing the batter first.
In fact,if we try to depict this in the form of a flowchart, then advertising will only be ONE part of the overall marketing strategy – that too somewhere in the middle.
Your marketing strategy covers the full range of activities from identifying your
*target audience,
*positioning your services,
*defining the content strategy and *designing the advertising around all of these.
Running ads without having the complete marketing strategy in place will lead to using up your monetary resources without any useful output, especially when it comes to digital marketing.
This is truer for the medical field than others. In fact, there are some specific medical fields where paid advertising is not allowed at all.
At DIGIMAAP we help doctors and physicians design and executetheir digital marketing strategy effectively.
Educate Your Patients
Today’s patient is an aware person. They want to understand their symptoms, the underlying causes behind these symptoms (a diagnosis in short) and the medical treatment they must undergo for recovery. They are also tech savvy, and the internet gives them access to a whole host of information – not all of which is accurate. They are also not medically trained to assess their case themselves. Self-diagnosis can cause a lot of stress and harm to the psyche. Thus, they are also seeking to be educated when it comes to understanding their medical issues. Create your digital content to provide accurate information to your patients.
Use Original Content
Make sure that all your content is original. Plagiarism of information could land you into legal trouble. Make use of language that is your own. If you are using any source material which is not your own and using language verbatim from there, make sure to cite the relevant references and give credit where it is due.
Even if you could put the legal aspect aside, bringing in original content has a key benefit – it brings your perspective to the table, which helps the patient understand who you are and where you stand as a doctor. This helps facilitate their decision-making process.
Make Your Website User Friendly
No matter where and how your patients find you, they are likely to visit your website first up to learn more about you and your work. Make sure that your website is user friendly – clearly define the different sections and headings of the website and make iteasy to navigate and visually appealing.One should also be able to search for the relevant information.
Use a mix of long educative articles and easy-going blogs for better readability.This also helps ensure that your website is regularly updated.
Use Language People Can Understand
Your website understandably needs to have some technical content, especially when it comes to the functional part of the website. However, while medical jargons are second nature for you, most people do not understand what they mean. We always recommend you give the brief but get your public content written by a third party. They will understand the content but reproduce it in a mix of technical layman terms for better comprehension. This makes you and your content appear less intimidating and more comprehendible to a patient who is considering approaching you.
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