As a doctor or physician your name is your front line in your branding campaign for your online business (or your offline business’s online presence too)
If you do not give careful consideration to this fact .. you might lose out on many new patients to !
INFACT, your own name website and your domain name need to represent your medical practice and business. The following are some key points to consider:
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1 The Right name for the Right Site and the right extension
When making your own name website , remember that choosing the right extension is important . Each type of site you want hosting for , may serve a different market. Make sure the extension you use — .com, .net, .org, .biz, .in etc. — is the right extension for your market .
If you are building a personal website and are on a budget, consider .in!
When in doubt, however, go for .com. The part of a URL people most often first forget is the extension. And when they’re in doubt, .com’s what they type in most of the time .
Also .con always seems secure and easy to remember!
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2 The Shorter the Better
When picking domain hosting names especially for your personal. website consider that people have to remember it to visit it. Not everyone is going to get to your website by clicking on a listing or an ad or a reciprocal link.
Word of mouth leads increase when your domain hosting site’s name is short and sweet. And people make less spelling mistakes and typos when trying to type in your URL directly.
So Chatterjidentalclinic is easier to remember than DKChatterjeedentalcentre as people may forget the initials !
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3 Stay Away from What Doesn’t Belong to You
Big companies with trademarked names seem like tempting targets for attractive hosting names that generate loads of free (albeit unintentional) traffic. Some marketers even sell the domain hosting name back to them for a hefty sum. More than likely, however, you’ll just get sued and get into legal trouble !
So if you are Dr Devi Shetty’s namesake but you are a dentist and not a cardiologist… don’t go for devishetty.com instead choose shettydental !
And chances are, if you’re reading this article, they have better lawyers than you.
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4 The More the Merrier
Admittedly this catchy tag line is a little misleading. Considering registering a group of domain hosting names in order to cover yourself for the inevitably of interested visitors typing in the wrong URL is an excellent idea. Try, if possible, to get the .com and .net variant of your domain hosting name, or a variant with hyphens as well as the one without (always go for without hyphens first). But don’t buy more than you can afford or more than you need. Once you own the domain hosting names, whatever they are and of whatever number, you still have to get people to visit them.
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5 Domain Names that you canning use
You can use neither symbols nor spaces in your domain hosting name (our apologies to “the artist formerly known as Prince”). And URLs are not case sensitive. So don’t waste your time.
Have you ever heard the concept that if you have an idea then at least one other someone else somewhere else in the world is having or has had the same idea? Well that’s certainly the case with domain hosting names, which is why you need to make all due haste in nabbing your ideal domain hosting name. Otherwise, you may wind up compromising with an alternate name which is not useful for you !
For more details contact Digimaap digital services.
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