Any medical practice is built on good relationships with patients, media and of course, other medical stakeholders doctors makes it possible to not only establish these relationships, but strengthen them. Here are some of the ways it does this:
Increases your visibility
How big is social media? One of the smallest sites, Pinterest actually has over 100 million users ! Facebook, the largest, has 1 billion. When you’re active on social media, your potential audience is larger than you could ever imagine to reach with a traditional marketing strategy.
This increased visibility means increased interactions with prospective patients .
Greater engagement
Social media may be one of the most effective channels for creating a dialogue with followers. You can post a story or comment and encourage other people to respond. They may ask questions that you answer. Or you can read what your followers are talking about regarding health and medicine and get a better sense of what people want from their doctors.Also it helps you to connect better with prospective patients and show your experience and expertise in that area .
Higher authority
As you converse with followers on social media, you’re still establishing your expertise and credibility. Every time you answer a question, share relevant content, and present new information, your practice looks more and more like a trusted source of medical care. More and more people look out for doctors who are available on the google review and then check their reviews before booking a consultation. Having a good and positive presence on social media gives you a higher authority and results in greater trust from your patients !
Hence, to stay ahead of your game and to keep other competing medical practices at bay, working the social media marketing challenge is a necessity for doctors and physicians today ! For more, consult us at DIGIMAAP India / digital marketing for doctors by doctors !
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