Simple Paid Advertising and Digital Marketing are Two Different Things!

Most of our senior doctors don’t know this vital difference. When we call them about digital marketing, they assume it’s advertising!

Most doctors with over 20 years of practice – seasoned physicians and doctors think “digital marketing for dentists” or even marketing in general, for doctors – is paid ads !
The first thing they ask us is about paid advertising. But, digital marketing goes way, way beyond that!

But, most doctors do not know that marketing and advertising are two different things. We are talking about marketing, we’re talking about things you can do NOW to bring more patients into your practice.
Dental paid advertising is much more targeted and specific. You pay, say, your local newspaper or cable TV and they put your ad in front of your audience. That’s it !

Organic digital marketing for dentists requires YOU to actively find your audience and provide them with information that will continually draw them closer to your practice. Write blogs, do daily doses of Instagram, update your FB page, keep your website running smoothly, send emails etc etc!

Should I Spend on Paid Ads for My Dental Practice?

Over the course of the time we’ve been in business, we’ve handled “ad spend” for many clinics and yet we know that simple advertising is only half the game won… their are ways to target more specifically and accurately than that !

But it didn’t happen for overnight.

And it’s for this reason that we wouldn’t recommend just “diving in” without first educating yourself about how to advertise accurately for your particular niche.

However, if you want some help elevating your practice and want some hands-on help with your digital marketing strategy, then contact us at DIGIMAAP, who have over 20+ years experience in both medical profession and marketing and we’ll be right thereto help!