1. More patients are online than you think !
The internet and social media networks are reshaping the way potential patients search for their healthcare provider has changed completely ! According to an estimate nearly 54 percent of customers search for a local doctors online on a weekly or monthly basis. This figure is likely to grow by 2022 to 90 percent , reflecting the increasing time spent by patients online. So, as a medical practitioner, would it be a wise decision to let go of ever-increasing online opportunities? No matter what specialty your practice operates in, it is critical to creating an online image that appeals to potential and existing patients. At the end of the day, you want to attract more patients both through the online and print media. So why not capitalize on your online presence?
2. Easier to target the right audience:
Gone are the days when a one-size-fits-all approach seemed the best. Today’s digital era demands a customized and precise marketing strategy. For every product or service, there is a customer out there. How do you find these potential patients and pitch your offerings? Digital marketing for doctors is the answer! With plenty of online channels and social media platforms, you can target markets and specific groups of an audience anywhere across the globe. For Instance, Facebook, Instagram and Twitter allow you to search for specific groups based on your expertise !
3. Digital marketing for doctors is cost-effective:
Not all practices have significant marketing budgets. Smaller practices seem to struggle the most when it comes to allocating funds for marketing activities, which makes competition seem unfair. However, digital marketing has leveled the playing field for everyone. The world of the Internet offers equal opportunities to all practices, regardless of their size, budget or location. All you need to do is find the relevant tools and services such as local online listing management, content marketing, search engine optimization (SEO) and social media marketing to position your medical
4.Become an expert and a leader in your field :
One of the easiest ways to bring consistent traffic to your practice website is to update on social media each time you add a new blog post to your website. Social media platforms provide an opportunity to post useful and relevant content that increases awareness of your medical practice and positions you as a thought leader in your community.
Posting blogs and articles and doing videos is the only way to create an online presence for your medical practice on social media and become a “ THOUGHT LEADER” You can also join existing conversations by searching for relevant groups on LinkedIn or Twitter. Websites such as Quora are also great places for you to contribute to discussions, help patients with their problems and generate traffic for your website.
Recent Comments