The only reason why the modern saying, “content is king” has managed to be still relevant is because it is true! Content is indeed the king of online marketing! Content marketing is what brings in ample revenue generation and new leads and that too with the least amount of efforts.
In ways more than one, content is a versatile marketing tool that can help any and everyone – business or brand without costing as much as an advertisement!
It is easy to create, it is dependable and holds the potential for long-term usage and brings readers to the website . Content renders value to a website by giving users a reason to visit the site and remain hooked on the site. And those in the digital business would know the importance qualified website traffic holds when it comes to having those profit graphs pointing upwards.
Why is content writing important?
There are many reasons why content writing is so important in the current era that we live in.
1. Content brings in and notifies your audiences about a particular thing / idea
First of all, in digital marketing we need to establish a connect with the audiences and then inform them about our services . It helps to establish why your audiences benefit by being associated with you.
Good content bridges the gap between you and your customer. It creates trust factor and assurance that they are at the r mom ight place.
2. Content helps your website rank
For those of you who are familiar with SEO would know the importance of Content in ranking!
By properly optimising your content, you can make your website show up on the first 3 pages .More and more people come to know about your existence with SEO content writing, which means better business.
3. Content earns links from other websites
Links are important when it comes to SEO ranking and content helps you bring more people to your website. The more your website is mentioned by other websites, Google eyes this as a vote of confidence.
The more such votes of confidence you manage to have, the better is youSEO ranking. Longer keywords used in content writing mean lesser competition so depending on the services your company provides, you have to target those keywords and ranking for those keywords would then be cakewalk.
4. Social media shares
Having social media accounts is imperative in today’s day and age. Facebook, Twitter, Instagram LinkedIn, Pinterest and Snapchat. All these social network platforms make sharing of information all that easier. Facebook allows you to post videos and images. Twitter allows you to provide bite-sized content – all of which is dependent on content!
5. Content is the cornerstone of every digital marketing strategy
As you may have realised that keywords are the basis of the Search Engine’s algorithm and content makes it run !
Content writing includes blog posts and online forums etc. No matter what you want to put out there, without good content, it is a waste of resources !
Content is the engine that drives all of what is around us these days. For a progressive digital marketing strategy content is pivotal. Hence, to say that “content is king” doesn’t seem much of an exaggeration , does it?
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