If your dental marketing strategy isn’t digital it’s time for a complete overhaul.
Digital marketing by DIGIMAAP is helping dentists across the globe scale up their operations Defined as all complete marketing initiative company centered on the internet, digital marketing by DIGIMAAP allows dentists to connect with patients on search engines, social media, email, and their dental practice websites.
Google processes more than 3.5 billion searches per day, and most prospective patients searching for a dentist in your local area are included in this number which is a huge number globally .Relying solely on traditional marketing methods such as direct mail and radio spots is inadequate in reaching current and prospective patients.
Read on to understand why digital marketing is imperative for your dental practice.
Six digital marketing ideas by DIGIMAAP for dentists
1. Inbound marketing is more effective than outbound marketing
All marketing efforts fall into one of two categories—inbound or outbound marketing. Inbound marketing is the process of engaging potential patients with content produced by your practice, effectively leading them back to your business. Conversely, outbound marketing requires you to seek NEW potential patients and compete with other practices for their business.
“Just like you specialize in dentistry, WE at DIGIMAAP have an expertise in marketing.”
2. Consumers prefer contact via email over direct mail
Email is the most effective marketing channel, according to the marketing pundits !This preference isn’t too surprising, considering the number of active email accounts to reach nearly 5.6 billion this year. Marketing by DIGIMAAP increases the success of your campaign by using your patients’ preferred method of communication.
3. Online marketing is less expensive
Running a successful dental practice means keeping an eye on your bottom line. Therefore, you should know that outbound leads cost 49% more than inbound costs which means getting new patients is more difficult and expensive !But DIGIMAAP’s strategies are making it more cost-effective for dee Ed bursts all over !
4. Success rates are easy to measure when using a Digital marketing company
Traditional dental advertising, such as running an advertisement in your local newspaper, is tricky because there’s no real way to determine how many people actually see it. This makes it difficult to gauge the effectiveness of these methods. Conversely, the success of digital marketing efforts is easy to monitor and very telling. The ability to view statistics such as website traffic lets you know what pages people visited, their referral source, and the device they used to access your site.
5. Adjust your campaign with real-time results
The secret to effective dental marketing is finding tactics that work. Getting this right is a process of trial and error, but digital marketing allows you to view the success of your campaigns while they’re still in progress. Since online-based initiatives such as an email or social media campaign are relatively simple to adjust, you’re able to make any necessary changes immediately. This is much more difficult with traditional marketing methods—a billboard or a television ad—because they’re harder to amend.
6. Single out your target market
Digital marketing makes this easy because you can see what pages are most popular on your website, blog, and social media accounts. When you know what content people are reading, and if you’re sharing it on your social sites, you’re able to tailor your marketing messages to meet people’s needs. Crafting marketing content that speaks to your target patient base will keep your waiting room full.
Digital marketing by DIGIMAAP is the most effective way to promote your practice right now. It’s time to upgrade your outdated dental marketing techniques so that you don’t inadvertently send patients to your competitors!
Let’s go digital!
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