1. Easy-to-navigate website
If you are planning have an online presence then it is the basic thing to have a website. Digital marketing without a website is like a pizza without cheese. So yes, build a website and make so easy to navigate that whatever the patient is looking for will be able to find it quickly.
Be it booking an appointment or reading a blog or knowing about various medical conditions. Keep it simple and content rich !
Provide the exact address of the clinic so that the patient will be able to find it easily.
2. E-mail marketing
Patients are always in need of information and opinions. And emails help them to be in touch and keep them informed about various things. How much it is good if a patient finds a piece of information right in the inbox without even searching it? Well, planning email newsletters twice a week can reap good results for the doctor or physician.
It is also a wise idea to personalize emails by using patients first name!
3. Power of Facebook / Instagram
FB and Insta are the key to promote any brand or face. If a doctor jumps into the pool of social media and creates a good impression on the audience then there are high chances of getting recommendations. Facebook makes it easy for the doctors to share information with the patients. All the clinic updates can be shared on these platforms.
So being a doctor you have already fought the half battle of digital marketing.
4. Produce your own videos
Doctors are always busy due to their work schedules. But in order to have a good reputation and a face value in the market, they have to use such tactics. Create videos that are engaging and informative. Audience these days are turning towards visual content, so give them that. If for instance, an orthopedic surgeon talks about bone health and share his or her expertise with the audience, the audience will find it interesting.
5. Encourage patient reviews
Patient feedback counts a lot. It helps in building trust among the patients. It is a usual practice of everyone to ask about a particular doctor before visiting them. They are doing what? They are taking reviews from the customers. So if as a doctor you are able to produce the reviews from your patients and put it on the website, then the prospective patients will be able to read and decide what to do.
Also, video recording of the reviews can create a powerful impact on the audience.
6. Write blogs regularly
This acts as a bridge between you and your patients. Blog writing on a regular basis can help in increasing volume of the patients. Create content that users want to read and they will share. Writing blogs is not about writing anything, write something related recent update in your expertise area.
7. Pay-Per-Click Ads
Being a doctor and your field is concerned, you can trust heavily on Google’s pay-per-click advertisements. It enables you to display ads only to those who are using the keywords that you have targetted. This allows you to avoid the general public and target the apt people.
Make sure to use the terminologies and search terms that your patients will use while searching your practice.
8. Local SEO and personal branding
It is necessary to have a strong presence among people from your city who will be searching for your clinic. So make sure that you have a Google My Business Page which has all the information right from address, contact number etc along with the reviews.
Also if you are working in a hospital then never forget to do the “Personal branding “ as people look for the doctor and not the hospital. Once people know about you then you will automatically start getting more patients.
9. Directory listings
It is important to have yourself listed in all the local directories like Justdial, Sulekha etc. but along with it, you should also be listed with medical directories like Practo, HealthGrades, Etc to name a few. This will not only help in building a good presence but you will be reachable from everywhere.
10. Event coverage
Doctors usually attend a lot of conferences but no one knows what they are about except the medical fraternity. Therefore as a doctor, it is your responsibility to let people know where you went. Therefore, provide a live link sometimes .
You can also start a Facebook live or Instagram live to give a direct message to the audience. Share the picture of the events on social media. This helps in building your reputation and trust among the audience.
A strong digital marketing strategy for a doctor is well defined when all the above factors come in proper conjuncture. Marketing a hospital or a medical institution is different and branding a doctor is different. So the strategies also differ here. Therefore, with all the above pointers, if executed in a proper manner your medical practice will catch the attention of the audience and you will start receiving more patients
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